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PRO*ACT welcomes JEFF OBERMAN as vice-president of strategic programs, in what the company said is a continued strategy of growth in alternative channels. Oberman brings an array of produce industry leadership, including a 21-year tenure at United Fresh, where his talent for relationship development was recognized through a series of successive promotions. These culminated in his most recent position collaborating with all parts of the supply chain as the vice-president of trade relations.